BRANDING
AIDS/Lifecycle 2018 Fundraising
Printed and digital pieces designed for use in fundraising for AIDS/Lifecycle. Using the color palette from the official AIDS/Lifecycle logo, I created a two-sided business card, a "Pie Raffle" advertisement used on social media, and a letter sent to personal contacts. These pieces helped raise over $3,000.
Sitecore Conference Signage
Conference signage including pop-up banner, booth backdrop, and poster feature red curvature which
mimics the company's logo.
Teaching Naked
This concept is based on the idea of removing technology from the classroom and engaging in more
face-to-face discussion. The logo was created first, then applied to the book cover design and
teachingnaked.com website.
GLBT Historical Society: Gala 2007
Event Promotion for annual gala. The "Gays in the Military" theme, corresponded to a concurrent exhibit at the
museum. I designed a set of dog tags featuring ruby and sapphire jewels as a play on the theme. We created
advertising for the Castro and Church Street MUNI stations (1), Postcard handouts for the museum (2),
Save-the-Date Mailers (3) in addition to other print and digital pieces.
Jossey-Bass Teacher Series Brand
Practical workbooks for K-12 teachers, the Jossey-Bass Teacher books contained several sub-series within the
brand including Survival Guides and 5-Minute Fundamentals.